The only result of the hearing
was the Republicans ranting that the failed website is symbolic of the entire
Affordability Act – which they claim is not ready for prime time. The Democrats on the other hand spoke of the
wonderful outcomes many Americans are experiencing. The Democrats provided anecdotal accounts of
constituents with pre-existing conditions finally being able to obtain
affordable health insurance. The Republicans
provided anecdotal accounts of people having their monthly rates being doubled
and tripled. The man on the street
watching this hearing walked away not knowing whether Obamacare is a good thing
or a bad thing. What that man on the
street did walk away with was a perception that the Democrats were optimistic
and willing to “fix it not nix it” and the Republicans were angry, pessimistic
and ready to pull the plug.
The entire Republican caucus (Senators
and Representatives alike) need to hire a public relations firm. This PR firm should hold a mandatory meeting
every Wednesday night for all the Republicans to attend. At that meeting, a review of the past week’s
performance should be reviewed. All the
PR firm would have to do is show a few clips of news footage that depicts how angry
the Republicans appear. Then, the PR
firm can offer an example of how the same message could have been delivered
without appearing so negative.
“If we delay the implementation
of Obamacare by three months we should be able to make it more successful”
sounds so much better than “This whole program is a debacle and it must be
delayed until we can figure out whose head has to roll. We should also consider repeal and replacing
the whole thing.”
The mid-term elections are only
a year away. It’s time for a kinder,
gentler Republican Party to take center stage.
Principles do not need to be compromised – but the message has to be
delivered much better than it is now.
Let us not forget how the message was sent and received during the 2012
presidential election. Do the
Republicans really want to alienate the majority of voters again?
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